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PwC notes that the main challenge is not regional underperformance, but scaling AI across organisations.

“To move beyond pilot projects, Bangladeshi companies like ours need to get the fundamentals right first -- a clear AI roadmap, strong data systems, and governance frameworks that fit our local context,” said Asif Bhuiyan, group CEO of AK Khan & Company Ltd, in the report.

The survey findings highlight this gap. Slightly more than four in 10 CEOs say their organisations have a clearly defined AI roadmap, while fewer than one in five report that their AI systems have access to all relevant organisational data. This places Bangladesh behind both regional and global peers in core AI readiness.

Only a small share of organisations have established formal responsible AI and risk-management frameworks. Just over one in five CEOs believe current AI investment levels are sufficient to meet their goals.

The readiness gap is also visible in manufacturing. While AI adoption remains at an early stage, executives see strong potential in predictive maintenance, quality control and supply-chain visibility, as global buyers increasingly demand speed, transparency and compliance.

“AI adoption in manufacturing in Bangladesh is still at an early stage, but there is strong potential in areas like predictive maintenance, quality control and supply-chain visibility,” said Sharif Zahir, managing director of Ananta Apparels Ltd, adding that global buyers are demanding greater efficiency and accountability.

Despite these gaps, the report highlights some positive signals. About 64.1 percent of CEOs say their organisational culture supports AI adoption, while 58.9 percent say their technology environments are capable of integrating AI. Grameenphone CEO Yasir Azman said companies are now balancing efficiency gains with broader strategic priorities.

“The integration of AI into core operations is no longer optional — it is essential for improving efficiency and creating new growth opportunities. At the same time, sustainability, risk preparedness and climate resilience must remain central to our strategies,” he said.

On financial outcomes, 20.5 percent of CEOs report that AI has increased revenue over the past year, while 25.6 percent say it has reduced costs. However, these gains are still concentrated among a limited number of firms rather than being widespread.