STAR BUSINESS DESK

Prime Bank PLC has signed an agreement with Kensho Dhaka, Yugen Dhaka, and Yugen Waterfront, luxury spa, beauty salon, and wellness centres in Bangladesh, to offer lifestyle privileges to Prime Bank Neera customers.

Shaila Abedin, senior executive vice-president and head of liability and wealth management at the bank, and Aminah Alavee Hossain, managing partner of the spa, salon and wellness centre, signed the agreement at PrimeView on Gulshan Avenue in Dhaka recently, according to a press release.

Under the agreement, Prime Bank Neera and Priority customers will enjoy discounts on services at Kensho, Yugen Dhaka, and Yugen Waterfront.

The partnership reflects Prime Bank’s commitment to delivering enhanced lifestyle and wellness benefits to its valued customers through strategic collaborations with premium brands, the release added.

Nahreen Quayyum, acting head of priority banking at the bank, and Fatema Akter Naz, business development and proposition manager of women banking at Neera, along with senior officials from both organisations, were also present at the signing ceremony.