#Title Bridging convenience and security this Eid MUTUAL TRUST BANK PLC Digital payments are becoming a permanent behavioural norm, with habits formed during Eid such as app-based transfers and QR payments. Platforms like MTB Neo already show that festive spending is becoming more planned and digitally influenced. Combined with wider QR adoption, these trends are cementing a robust, digital-first economy in Bangladesh.

As Bangladesh prepares for Eid-ul-Adha, rising remittances and economic stability are driving a shift toward digital payments. Syed Mahbubur Rahman, MD & CEO of Mutual Trust Bank PLC, explores how the bank’s targeted card promotions and digital tools are helping customers navigate high inflation while embracing a cashless festive economy.

TDS: What major trends are you seeing in Eid-related digital transactions, such as card payments, mobile financial services, and online transfers?

SMR: Eid digital transactions are surging, driven by a shift toward contactless cards, QR payments, and EMI options. Mutual Trust Bank (MTB) supports this momentum through its MTB Neo app and reward card propositions, including cashback and “Buy One Get One” deals. By expanding SoftPOS and Bangla QR, MTB is facilitating seamless 24/7 banking and leading Bangladesh’s transition toward a digitally inclusive economy.

TDS: How are banks preparing to support the seasonal rise in cash withdrawals, digital payments, and customer demand during Eid?

SMR: To handle the Eid surge, banks are ensuring 24/7 service availability as per Bangladesh Bank directives. Mutual Trust Bank (MTB) is prioritising ATM and CRM uptime while incentivising cashless transactions through the MTB Neo app. By maintaining operational QR payments and real-time transfers, MTB provides customers with a secure, seamless alternative to physical cash throughout the holiday.

TDS: What role can banks play in making Eid travel, shopping, and Qurbani-related payments safer and more convenient for customers?

SMR: MTB and other banks are securing the festive economy by integrating digital infrastructure with lifestyle benefits. By deploying Bangla QR, contactless payments, and ATMs, MTB reduces cash risks at Qurbani Haats while providing value through EMI programs, cashback, and reward points. As e-commerce for cattle and travel grows, banks ensure a seamless, 24/7 digital experience, fostering consumer confidence and financial efficiency during high-volume periods.

TDS: What trends are you observing in e-commerce and online buying during Eid, and how are banks enabling that ecosystem?

SMR: E-commerce in Bangladesh is seeing rapid growth, with Eid driving peak demand for lifestyle goods, electronics, and travel. Online cattle marketplaces have also become a mainstay for Eid al-Adha. MTB facilitates this ecosystem by providing secure payment infrastructure and partnering with leading merchants and digital cattle farms to offer exclusive cashback, EMI facilities, and premium services. These initiatives are accelerating digital adoption while making festive shopping more secure and accessible.