STAR BUSINESS REPORT

Aarong has earned Tk 2.89 crore from selling bags in the last seven months under its “Bring Your Own Bag” (BYOB) initiative, and will donate the entire amount to environmental and social projects.

The popular retail chain will use the money to distribute 80,000 tree saplings to 40,000 participants of the BRAC Ultra-Poor Graduation Programme across the country, according to a press statement issued yesterday.

The proceeds will also be used to support habitat restoration in the Barind region in Rajshahi, including irrigation support and plantation of 50,000 trees under the Habitat Co-Creation initiative, added the statement.

The BRAC Enterprises-owned retail chain, in partnership with Mission Green Bangladesh, will also use the fund to plant another 20,000 trees through two Miyawaki forests at Damra, Rupganj.

The company realised that producing large quantities of paper bags requires cutting down a significant number of trees, Tamara Hasan Abed, managing director of BRAC Enterprises, said at a press conference at the BRAC Centre Inn in Dhaka yesterday.