STAR BUSINESS REPORT

Sasso Hendrix Genetics Group, a global multi-species breeding company, has partnered with Bangladesh’s Kazi Farms to launch a grandparent project in Bangladesh, aiming to sustainably strengthen the local poultry supply and support long-term growth in the country.

The objective of this partnership is to produce Sasso genetics parent stock locally in Bangladesh to meet growing domestic demand in a market that is considered highly strategic for Sasso Hendrix Genetics Group, according to a press release.

Bangladesh is one of the most dynamic markets for low-growing, coloured, high-quality chicken — a segment in which Sasso is currently the market leader in the country, the statement read.

This new project will further improve product availability, customer responsiveness, and market proximity, while maintaining the highest genetic, quality, and biosecurity standards, it added.

This partnership builds on a long-standing collaboration of more than 18 years between Sasso and Kazi Farms. Over the years, both companies have developed a solid relationship based on trust, shared values, and a common vision of quality, sustainability, and performance, it mentioned.

Kazi Farms’ production standards are fully aligned with the requirements of an international genetic selection group such as Hendrix Genetics, as well as with the values carried by the Sasso brand, it added.

In the same spirit of proximity and customer focus, Sasso Hendrix Genetics Group has also decided to establish a local subsidiary called Sasso Bangladesh.

The objective of this new entity is to better support customers locally by providing enhanced technical, commercial, and strategic assistance directly in the field, it mentioned.