PHOTO: PRIME BANK

Mahbubur Rahman, managing director of ELYZE Aesthetic Clinic, and Shaila Abedin, senior executive vice-president and head of liability and wealth management at Prime Bank PLC, pose for a photograph after signing the agreement at Prime Aspire on Gulshan Avenue in Dhaka recently.

STAR BUSINESS DESK

Prime Bank PLC has entered into a strategic partnership agreement with ELYZE Aesthetic Clinic, a Dhaka-based skincare provider, to offer benefits to its customers and employees.

Shaila Abedin, senior executive vice-president and head of liability and wealth management of the bank, and Mahbubur Rahman, managing director of the skincare clinic, signed the agreement at Prime Aspire on Gulshan Avenue in Dhaka recently, according to a press release.

Under the partnership, Prime Bank’s Neera customers and employees will enjoy attractive discounts on a wide range of aesthetic and wellness services offered by the clinic.

The collaboration reflects the bank’s commitment to enhancing customer experience through lifestyle privileges and value-added services via strategic partnerships, the release said.

Fatema Akter, business development manager of Neera at the bank, and Rumana Naznin, aesthetic consultant at the clinic, were also present at the signing ceremony, along with other senior officials from both organisations.