While the global automotive industry shifts gears, the Bangladeshi luxury market is carving its own path toward electrification. Transitioning a legacy of internal combustion into a silent, digital future requires more than just new cars—it demands a robust framework of trust and infrastructure. In this interview, Imran Zaman Khan, Divisional Director of Rancon Motors Ltd. | Mercedes-Benz Bangladesh, explores the brand’s roadmap for leading the nation’s premium electric movement.

The Daily Sar (TDS): With models like the EQ series and G580 now in the lineup, how is Mercedes shaping its long-term electric future in Bangladesh?

Imran Zaman Khan (IZK): Mercedes-Benz is redefining luxury mobility in Bangladesh with the country’s largest premium EV lineup, including the all-electric G-Class. Our customer-centric approach builds a complete ecosystem through investments in charging infrastructure and digital solutions. To ensure a worry-free experience, every EV comes with an 8–10 year warranty and two complimentary home chargers with installation, establishing a sustainable foundation for the future of high-end electric driving.

TDS: Your earlier EV lineup was discontinued. What did Mercedes learn from that phase, and how is it shaping the current strategy?

IZK: key learning was that EV adoption depends on a complete ecosystem rather than just product availability. Our current strategy is far more comprehensive—combining a strong portfolio with robust infrastructure and long-term assurance. This integrated approach allows us to reintroduce EVs with greater confidence and ownership convenience.

TDS: As a super-premium brand, how does Mercedes balance exclusivity, luxury, and innovation while building an EV identity that feels distinct from its petrol and hybrid models?

IZK: Electrification is the evolution of modern luxury. Our EVs deliver silent performance, instant acceleration, and advanced digital intelligence while maintaining premium craftsmanship. Their futuristic design language sets them apart from petrol models, making the transition to electric both aspirational and practical for our clients.

TDS: With your own charging stations now in place in the country, how swiftly does Mercedes plan to scale its EV infrastructure in Bangladesh?

IZK: Infrastructure is our cornerstone. In partnership with CrackPlatoon, we have already established 32 charging stations nationwide. We also introduced the ChargeEasy app for seamless digital payments and access. Our goal is to scale rapidly across highways and urban hubs to facilitate long-distance travel and build a reliable nationwide network.

Interview conducted by Tagabun Taharim Titun