The Daily Star (TDS): Which smart home appliance category is currently leading your sales in Bangladesh and what is driving that demand?

Gerald Sungho Chun (GSC): Dual Inverter air conditioners are leading our growth. Rising temperatures and higher electricity costs are pushing consumers toward these energy-efficient solutions. Demand peaks during pre-summer and Eid seasons.

TDS: For buyers on different budgets, how should they decide which smart appliance is worth spending more on and which features are non-negotiable?

GSC: Consumers should focus on core technology like inverter efficiency and durability. Cosmetic features should be considered secondary to voltage protection and build quality.

TDS: Which smart products have been your best sellers in the last three years?

GSC: Our best sellers include 1.5 Ton Dual Inverter ACs and 43-inch Smart TVs. We also see high sales for 260-300L Instaview refrigerators and 7-8kg front-load washing machines.

TDS: How is your brand integrating Artificial Intelligence (AI) and IoT to make appliances more intuitive for Bangladeshi users?

GSC: We use the LG ThinQ app to help users control appliances remotely. This system allows for energy monitoring and smart diagnostics. We focus on practical AI that simplifies daily life.

TDS: What are the top three features Bangladeshi buyers should look for when choosing a smart home appliance?

GSC: Buyers should prioritise energy efficiency through inverter technology. They should also look for durability features like Gold Fin protection. Finally, cleaner indoor air solutions are essential for health.

TDS: With rising electricity costs, how do your smart appliances specifically help consumers reduce their monthly utility bills?

GSC: Our inverter technology can cut energy consumption by up to 70 percent. Smart features like scheduling and eco modes also help users manage their power usage effectively.

TDS: Could you share insights into your company’s ongoing initiatives and future plans for the next 3–5 years?

GSC: We will expand our range of energy-efficient and AI-driven products. We are also enhancing our after-sales service. LG is currently setting up a world-class manufacturing facility in Bangladesh.