STAR BUSINESS DESK

Prime Bank PLC has signed an agreement with MA Enterprise & MRM Ventures Ltd (DFSK BD) to offer benefits to its customers on the purchase of DFSK vehicles.

Joarder Tanvir Faisal, executive vice-president and head of consumer assets and cards at the bank, and Md Mohtasim Al Rafid, managing director of the enterprise, signed the agreement at Prime Aspire on Gulshan Avenue in Dhaka recently, according to a press release.

Under the partnership, Prime Bank customers will enjoy discounts on various models of DFSK cars.

The collaboration aims to provide greater value and convenience by making vehicle ownership more accessible and affordable through attractive financing and discount offers, the release added.

Takiyan Chowdhury, senior vice-president of secured consumer financing and embedded payments at Prime Bank PLC, and Mohammed Mohsin Khan, vice-chairman of MA Enterprise & MRM Ventures Ltd, along with other senior officials from both organisations, were also present at the event.