PHOTO: PRIME BANK

Shahrukh Amin, owner of Shahrukh Amin, and Shaila Abedin, senior executive vice-president and head of liability and wealth management of Prime Bank PLC, pose for a photograph after signing the agreement at Prime Aspire on Gulshan Avenue in Dhaka recently.

STAR BUSINESS DESK

Prime Bank PLC has entered into a strategic partnership agreement with Shahrukh Amin, a renowned fashion and lifestyle brand, to provide benefits to its Neera customers.

Shaila Abedin, senior executive vice-president and head of liability and wealth management of the bank, and Shahrukh Amin, owner of the brand, signed the agreement at Prime Aspire on Gulshan Avenue in Dhaka recently, according to a press release.

Under this partnership, Neera customers of Prime Bank PLC will enjoy up to a 15 percent discount on purchases from Shahrukh Amin, enhancing their lifestyle experience with premium offerings.

This collaboration reflects Prime Bank PLC’s ongoing commitment to delivering lifestyle privileges and value-added services to its customers through strategic partnerships, the release added.