PHOTO: LG ELECTRONICS

STAR BUSINESS DESK

LG Electronics has unveiled its latest innovation and growth strategy for the Asia-Pacific region at LG InnoFest 2026 APAC, highlighting region-specific home solutions and its vision for AI-powered living.

Held in Busan, South Korea, from April 7 to 10, the event marked the finale of LG’s 2026 InnoFest series, bringing together more than 200 partners and media representatives from around 20 countries.

Under the theme “Innovation, Forward Together,” LG presented a range of products tailored to Asian consumers, focusing on laundry, kitchen and built-in solutions suited to diverse housing conditions.

In the laundry segment, LG showcased an expanded WashTower lineup, including a new 25-inch model alongside existing variants, designed for space efficiency. It also introduced top-load washers equipped with Artificial Intelligence Direct Drive technology to optimise washing performance.

The company highlighted its WashCombo all-in-one washer-dryer, powered by Inverter HeatPump technology, offering improved energy efficiency. Commercial laundry solutions for high-frequency use were also presented, with plans for global expansion.

In the kitchen segment, LG introduced refrigerators with its Fit & Max design, enabling seamless installation in compact spaces, along with multiple ice-making options. Its latest dishwasher features a one-hour wash-and-dry cycle with enhanced cleaning and drying performance.

LG also unveiled a built-in kitchen lineup for Southeast Asia, including a Camera Oven that can identify ingredients and recommend cooking modes.