STAR BUSINESS DESK

Prime Bank PLC has signed a strategic partnership agreement with Toyota Bangladesh Limited, the brand’s official subsidiary and distributor in the country, to offer benefits to its customers and employees on vehicle purchases.

Mamur Ahmed, senior executive vice-president and head of distribution network of the bank, and Premmit Singh, president and managing director of the automotive company, signed the agreement at the latter’s office in the Tejgaon Industrial Area of Dhaka recently, according to a press release.

Under the agreement, Prime Bank customers will enjoy special discounts on selected Toyota vehicles.

The partnership reflects the bank’s ongoing commitment to delivering enhanced value and lifestyle benefits to its customers through strategic collaborations, the release added.

Joarder Tanvir Faisal, executive vice-president and head of consumer assets and cards of the bank; Yusuke Ogino and Syed Asifur Rahman, vice-presidents of the automotive company, along with other senior officials from both organisations, were also present at the ceremony.