STAR BUSINESS DESK

The country’s leading mobile financial service (MFS) provider, bKash, has named Hamza Choudhury, the popular footballer of the Bangladesh National Football Team and English club Leicester City, as its brand ambassador.

Hamza, who has rekindled enthusiasm among Bangladeshi football fans, will participate in various promotional activities of bKash to encourage customers to adopt cashless transactions.

Alongside promoting behavioural shifts towards cashless transactions, bKash and Hamza will work together to strengthen the country’s growing digital financial ecosystem.

The MFS provider and Hamza Choudhury recently signed an agreement in this regard at a hotel in the capital, according to a press release.

Hamza, one of the most popular football stars of recent times, has become an inspirational icon for the youth both on and off the field. His international experience, professionalism, and positive personality make him widely admired across all sections of society.

He is also involved in supporting Bangladesh’s street children and funds an orphanage in Habiganj, Sylhet, near his family home.

As the brand ambassador of bKash, he will participate in various promotional activities to raise awareness of bKash’s services and promote the company’s values.