PHOTO: AKIJ RESOURCE

STAR BUSINESS DESK

Akij Resource, a concern of Akij Group, has launched a new brand “Enovar”, offering a wide range of reliable, modern, and smart products designed to keep consumers ready for every moment.

Through this launch, Enovar introduced a comprehensive lineup of electricals, home appliances, water pumps and tools, all equipped with advanced smart technologies to make everyday life, both at home and beyond, simpler and more efficient.

Sheikh Jasim Uddin, managing director of Akij Resource, inaugurated the brand as the chief guest at the United Convention Center in Dhaka on Saturday, according to a press release.

Speaking at the event, Uddin said, “Akij Resource is not just a corporate house; it is a platform committed to improving people’s lives. Our goal is to make life more digitalized and smarter in tune with the times.”

“Enovar believes that every individual carries the potential for something greater, and we are ready to empower people on that journey of possibilities,” he added.

Masud Al Amin Rajib, chief executive officer of Akij Light Engineering Ltd, said, “We believe people face new challenges every day. Enovar aims to make tackling those challenges easier so that individuals are ready at every moment.”

“To achieve this, we’ve ensured the highest standards across all our product categories. We are confident that Enovar will earn people’s trust in meeting their everyday needs.”

Faria Hossain, chairman of Akij Resource; Mohammad Towfique Hasan, chief business development officer; Sohanur Rahman Sohan, deputy chief operating officer; Kazi Mottakin Hossain, cluster chief financial officer; Masud Al Amin Rajib, chief executive officer of Akij Light Engineering Ltd; Md Sajjadul Islam, head of marketing; and Md Touhidul Islam Faisal, head of operations, along with other senior officials, dealers, distributors, senior banking executives, and foreign delegates, were also present.