STAR BUSINESS REPORT

Bata Shoe Company (Bangladesh) Ltd, the country’s oldest and leading footwear maker, has appointed Faria Yasmin as its new country manager, making her the first Bangladeshi to hold the post since independence.

The appointment will take effect this month, and she is expected to assume office on October 20, the company said in a statement. Faria is also the first woman to lead Bata Bangladesh.

She will succeed Debabrata Mukherjee, who will leave the company on November 20, 2025, to take up a position at a multinational company in India, according to Bata.

Faria has over 23 years of strategic leadership experience in brand marketing, portfolio management, and business operations across Bangladesh and Sri Lanka. Before joining Bata, she served as the chief business officer at ACI PLC and held senior positions at Reckitt Benckiser, Marico, and Nestlé.