STAR BUSINESS DESK

Singer Bangladesh Limited has signed a memorandum of understanding (MoU) with MetLife Bangladesh.

As part of the collaboration, Singer Bangladesh will offer special discounts on selected products for eligible MetLife Bangladesh customers.

Shabbir Hossain, director of marketing at Singer Bangladesh Limited, and Nowfel Anower, chief marketing officer of MetLife Bangladesh, signed the MoU at Singer’s head office in Gulshan-2, Dhaka yesterday, according to a press release.

Commenting on the agreement, Anower said, “This collaboration with Singer Bangladesh Limited reflects our focus on providing added value to our customers.”

Hossain expressed his enthusiasm about the partnership, saying, “This collaboration highlights our shared dedication to creating greater ease and value in the everyday lives of our customers. At Singer | beko, we are committed to going beyond products by delivering solutions that truly make a difference.”

“Partnering with MetLife Bangladesh allows us to extend customer-focused benefits to an even broader community.”

“We sincerely value MetLife Bangladesh’s trust in Singer|beko for its initiative in fostering this partnership, and we look forward to a lasting relationship that will continue to enrich our customers’ lives through meaningful services and accessible innovations,” he added.

MetLife customers can avail themselves of the discount by using a special coupon code designed exclusively for them.

Mohammad Zubayed Ul Islam, director of retail sales at Singer Bangladesh Limited; Maruf Sobhan, director of supply chain; Farhan Azhar, head of product– MDA and home entertainment; Kamanashis Barua, assistant director and head of strategic face-to-face channel at the life insurer; and Shiuly Akhter, manager of marketing and product, along with other senior officials from both organisations, were also present.