STAR BUSINESS REPORT

LG Electronics is set to expand its presence in the country’s energy-efficient air solutions market through a strategic partnership with RANCON Group, company officials announced yesterday.

To mark the collaboration, senior executives from LG’s global and regional leadership visited RANGS eMART showroom in Gulshan of Dhaka. The visit was aimed at evaluating the market’s readiness for LG’s environmentally friendly and energy-saving air solutions and deepening ties with its long-standing partner RANCON.

At a formal event in the capital, Jaesung Lee, president of LG Eco Solution Company, unveiled the brand’s latest range of heating, ventilation and air conditioning (HVAC) products designed specifically for Bangladesh.

“In response to the rapidly evolving needs of Bangladesh’s residential and commercial sectors, we are introducing a solution that not only ensures effective temperature control but also sets new benchmarks in energy efficiency, indoor air quality, and intelligent system management,” said Lee.

The company’s offerings under LG Eco Solution include room air conditioners, conversion-type units, industrial chillers, and air purifiers. Company officials said these products have been tailored to suit the environmental and climatic conditions of Bangladesh.

Highlighting the country’s potential as a key growth market, Lee noted its demographic He