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		<lang class="3" colour="#52c5d7" orgstyle="BODY new" style="Headline1"  font="Blinker" fontStyle="Bold" size="70">CHILLING     THE HEAT</lang>
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		<lang class="3" colour="#000000" orgstyle="BODY new" style="Headline2"  font="Blinker" fontStyle="Regular" size="37">INSIDE BANGLADESH’S BOOMING AC MARKET</lang>
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	<lang class="3" style=".Bodylaser" colour="#000000" orgstyle="BY NAME LINE new" font="Blacker Pro Display" fontStyle="Bold" size="8">PRIYAM PAUL
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	<lang class="3" style=".Bodylaser" colour="#000000" orgstyle="BODY new" font="Blacker Pro Display" fontStyle="Regular" size="9">Once seen as a luxury reserved for the elite, air conditioners (ACs) in Bangladesh have become an everyday essential. Today, the AC market is booming, with locally manufactured brands leading the charge and transforming the electronics landscape of the country.
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	<lang class="3" style=".Bodylaser" colour="#000000" orgstyle="BODY new" font="Blacker Pro Display" fontStyle="Regular" size="9">Bangladesh’s journey from importer to self-sufficient AC producer mirrors its broader economic transition—from a lower-income country to a burgeoning middle-income nation. With scorching summer temperatures and a growing middle class, the demand for cooling solutions has soared. Local brands now control around 70 percent of the market, with foreign brands accounting for the rest, primarily in Dhaka and Chattogram’s upscale neighbourhoods.
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	<lang class="3" style=".Bodylaser" colour="#000000" orgstyle="BODY new" font="Blacker Pro Display" fontStyle="Regular" size="9">The shift isn’t just economic—it’s technological too. Inverter ACs, which consume significantly less electricity, have become the new standard. These energy-efficient units are driving both household and commercial demand, making cooling not just accessible but sustainable.
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	<lang class="3" style=".Bodylaser" colour="#000000" orgstyle="BODY new" font="Blacker Pro Display" fontStyle="Regular" size="9">For households, ACs with capacities between one ton and one and a half tons are the most popular, with one and a half ton models in particularly high demand. </lang>
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