PHOTO: EASTERN BANK

STAR BUSINESS DESK

Eastern Bank PLC (EBL) has entered into a partnership agreement with Grameen Digital Healthcare Solutions to provide round-the-clock healthcare services to its customers undertaking the hajj pilgrimage this year, via the “Shukhee” mobile application.

An agreement to this effect was signed at EBL’s head office in the capital on Monday, the bank announced in a press release. Developed by Grameen Digital Healthcare Solutions, the digital healthcare services will be accessible through the Shukhee app.

EBL will fully sponsor the subscription, enabling its customers to receive essential medical support throughout their pilgrimage.

According to EBL, this represents a pioneering initiative in Bangladesh’s banking sector, aimed at delivering healthcare assistance during one of the most spiritually profound journeys in a Muslim’s life.

“This partnership reflects EBL’s ongoing commitment to enhancing customer experience and contributing meaningfully to the broader healthcare ecosystem in Bangladesh,” said Ali Reza Iftekhar, managing director and CEO of EBL.

Ahmed Armaan Siddiqui, chief executive officer of Grameen Digital Healthcare Solutions, and Mohammad Solaimun Rasel, chief technology officer and chief business officer, jointed the event.

Among others, Ahmed Shaheen, additional managing director of the bank, Riad Mahmud Chowdhury, deputy managing director and head of corporate banking, and Md Jabedul Alam, head of transaction banking, corporate banking, were also present.

Ahmed Armaan Siddiqui, chief executive officer of Grameen Digital Healthcare Solutions, and Ali Reza Iftekhar, managing director and CEO of Eastern Bank PLC, pose for photographs after signing an agreement on healthcare support for hajj pilgrims at the bank’s head office in Dhaka on Monday.