Ed Sheeran’s Azizam is a radiant blend of global pop and Persian musical heritage, released in celebration of Nowruz—the Persian New Year.

Produced by Stockholm-based Ilya Salmanzadeh, the track draws heavily on Iranian instrumentation, incorporating the sounds of the daf and santur into a bright, danceable hook. It moreover features backing vocals from legendary Iranian pop stars Arash and Andy.

Azizam stands out for its vibrant arrangement—mixing traditional Persian rhythms with polished Western pop production. Its chorus, driven by layered percussion and a soaring melody, is both infectious and nostalgic, echoing the communal joy of Nowruz celebrations.

The music video, which quickly garnered over 8 million views within two days, is a colourful and visually rich tribute to Iranian culture. Filled with symbolic imagery, traditional dance, and family gatherings, the video amplifies the track’s celebratory tone while offering a global stage for Persian identity.

From wedding halls to festival playlists, Azizam is poised to become a cross-cultural anthem.