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The volume of work orders from international clothing retailers and brands is now increasing as major economies like the EU and the US rebound, Hassan said.

Bangladesh’s lead time is high, and local manufacturers primarily produce low- and mid-price-range garment items, for which retailers and brands pay lower prices, he noted. However, an increasing number of local manufacturers are now exporting high-end garment items that command higher prices.

“If the country can ensure better quality and timely delivery, buyers will be willing to pay more. Additionally, unhealthy price competition among local manufacturers is another factor behind the low prices paid by buyers,” Hassan said.

Mohiuddin Rubel, managing director of Bangladesh Apparel Exchange, said the competitiveness of local exporters remains lower than that of competing countries, which weakens their bargaining power.

In the July–February period of the current fiscal year, Bangladesh’s garment exports grew by 10.64 percent to $26.79 billion, according to data from the Export Promotion Bureau (EPB).

Of this amount, exports to the EU—accounting for 50.10 percent of Bangladesh’s total RMG exports—were valued at $13.42 billion.

Meanwhile, exports to the US reached $5.06 billion, representing 18.91 percent of the total share. Canada’s exports totalled $845 million with a 3.16 percent market share, while the UK market accounted for $2.93 billion, representing 10.94 percent.

The value of RMG exports to the EU grew by 11.53 percent year-over-year, while exports to the US saw a strong increase of 16.38 percent and Canada 14.12 percent. However, RMG exports to the UK exhibited a more modest growth rate of 3.74 percent, according to EPB data compiled by the BGMEA.

Bangladesh’s RMG sector also recorded 6.23 percent growth in non-traditional markets, reaching $4.52 billion and accounting for 16.90 percent of total exports.