Geyser sales pick up
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Gomes, product manager for home appliances of Walton.
However, the depreciation of the Taka against the US dollar has turned imported raw materials costlier, leading to a slight increase in production costs, he added.
“We have 30-litre to 67-litre geysers at prices ranging from Tk 8,390 to Tk 18,400,” he said.
“We also introduced IoT [WiFi controlled] devices. Now, customers can use their geyser through a Walton app,” he added.
Over the past two weeks, Transcom Digital has sold 700 geysers.
The demand increased in tune with the gradual drop in temperature, said Ritesh Ranjan, head of business at Transcom Digital.
Even demand for room heaters has also increased although a cold wave is yet to hit, he added.
According to him, such products are a creature comfort while remaining within the purchasing capacity of middle-income groups.
The company sells geysers of 15-litre to 50-litre capacities at prices of Tk 12,300 to Tk 15,800, he said.
“We also started selling Haier brand geysers for the first time in this season,” Ranjan added.
With the arrival of winter, Pran-RFL Group witnessed double-digit sales growth this month compared to the same period last year.
“We set a target to sell at least 2.20 lakh units this season while the production capacity is around 3 lakh units,” said Pran-RFL’s Director for Marketing Kamruzzaman Kamal.
Accordingly, demand usually peaks in the winter season, and this year is no exception as sales are anticipated to rise in coming days, he continued.
“Over time, people have incorporated the product into their daily lives. Geysers provide hot water straight from the water supply outlet, which is very useful especially for showering,” he said.
The device is now more affordable for middle-income people living in urban, semi-urban and even rural parts of the nation thanks to increased local production, he added.
According to Kamal, the price of locally made geysers ranges from Tk 3,000 to Tk 15,000.
The demand for winter-centric products like room heaters and geysers has increased not only in major cities like Sylhet, Chattogram and Dhaka, but also the country’s colder northern districts.
These devices have become nearly indispensable in areas like Rangpur, Dinajpur and Panchagarh, particularly for households with young children, senior citizens or people with health conditions.
Markets in Rangpur and Dinajpur offer a range of geysers and heaters of local and international brands.
Room heaters are priced between Tk 1,200 and Tk 10,000 while geysers of 20-litre to 67-liter capacities cost between Tk 5,000 and Tk 20,000.
Delwar Hossain, a resident of Dinajpur sadar upazila, recently purchased a geyser for his family but expressed dissatisfaction with its “steep” price.