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Rancon rolls out high-end LG TVs made in Bangladesh
STAR BUSINESS REPORT
Local conglomerate Rancon Electronics has begun manufacturing and selling LG-branded high-end televisions, providing customers with products at cost-effective prices in the fast-expanding smart TV market in Bangladesh.
Rancon has already set up a manufacturing facility in partnership with South Korean multinational LG Electronics, one of the largest electronics manufacturers in the world known for innovation and quality.
For Bangladeshi consumers, the partnership means access to advanced, premium-quality yet affordable smart TVs, enhancing their viewing experience.
On the back of the collaboration, Rancon, which is diversifying its manufacturing prowess from home electronics to automotive, aims to strengthen its production capabilities and market footprint.
“LG is a strong brand, and we want to elevate the LG brand in Bangladesh to new heights,” said Romo Rouf Chowdhury, group managing director of Rancon.
“We will also strive to make LG extremely affordable among Bangladeshi customers while providing the highest quality of products and services.”
He was speaking while inaugurating Rancon Electronics’ LG manufacturing facility at the Rancon Industrial Park in Gazipur’s Bhabanipur yesterday.
Jae Seung Kim, regional CEO of LG Electronics, Sung Hoo Chung, its managing director for Singapore, Yongil Ko, managing director for Bangladesh, and Farhana Karim, managing director of Rancon Holdings, were present.
“We, at Rancon, are excited. We are thrilled to announce the inauguration of LG TV manufacturing under the LG licence,” said Chowdhury.
“LG is a well-known international brand, and everyone is aware of LG’s brand and the quality of TVs they manufacture.”
The manufacturing under the licence from LG means that TVs produced in Bangladesh will maintain the same quality and standards as those made anywhere else in the world.
Chowdhury shared how LG TVs manufactured by Rancon will meet global standards.
“At Rancon, we have been manufacturing TVs for almost 10 years for other brands and our own brand. Since our official association with LG, we have established a new factory and a new production line, and put in place new standards that meet LG’s exceptionally high requirements.”
He added: “LG TVs are being manufactured here in a completely dust-free environment. To maintain such sophisticated processes, we have made significant investments in our facility. Therefore, there will be no difference between imported LG TVs and those manufactured in Bangladesh.”
For LG Electronics, a global market leader in OLED (Organic Light-Emitting Diode) TVs, the partnership expands its presence in the country. By leveraging Rancon’s local expertise, it will tap into the growing market.
“At LG Electronics, we are constantly looking for ways to expand our TV business, diversify our production, and increase our capacities,” said Jae Seung Kim.
“The new facility will allow us to pursue customers here,” he said, adding local manufacturing will facilitate technology transfer and create new jobs.
He said LG Electronics’ partnership with Rancon demonstrates the power of collaboration to drive innovation.
“We are extremely optimistic about our