One of the hallmarks of Rumana’s work is her extensive collaboration with traditional artisan communities. Working with materials like block and Khadi, she not only brought new life to once overlooked fabrics but also played a crucial role in reviving dying artisan communities.

Through the use of moisturised cotton and natural processing, Rumana popularised locally produced cotton while minimising the environmental impact. By employing local artisans, the designer ensured the economic viability of century-old trades and knowledge, securing the livelihoods of several artisan families and preserving traditions passed down through generations.

Along with eco-friendly practices incorporated into her brainchild, Rumana has also kept in mind our cultural heritage, drawing inspiration from the archaeological treasures in and around the country to create distinctive motifs in her work, and to film her portfolios at these very heritage sites that inspire her, to bring the attention back to these oft-overlooked places.

WARDROBE WIZARDRY

Over the years, Rumana’s brainchild has presented its clientele with a dizzying array of colours and exciting prints, but if there’s a hue that has become the cornerstone of the label and an instant association with its founder, it has to be the classic shade of ivory.