SUKANTA HALDER

The skincare market in Bangladesh has witnessed good sales since the start of winter as rising awareness about the benefits of self-care during the dry season is driving demand, according to business people.

As such, the demand for skincare products will increase as temperatures continue to drop across the country, they said.

Temperatures may soon fall further, creating the possibility of a moderate cold wave this month, as per data from the Bangladesh Meteorological Department.

Yesterday, the highest temperature was recorded at 30.5 degrees Celsius in Cox’s Bazar while Naogaon saw the lowest temperature of 11.4 degrees Celsius.

Zeeshan Rahman, marketing manager for skincare at Unilever Bangladesh, said they had received a good response this year as retailers were stocking up in preparation for winter sales.

“Besides, it is a good sign that customers are buying skincare products earlier than usual this year. So, we can say that the market will see a robust growth this year.”

Jihadul Islam, who works and lives in Cox’s Bazar, said he bought creams for his four-member family a few days ago to protect them against the winter weather.

Nurul Alam Shikdar, a retailer in the capital’s Pallabi extension area, said the sales of cold-related products picked up in mid-November.

Creams, lotions, glycerin, petroleum jelly, skincare serums, and olive oil are among the products that usually see higher sales during winter, according to industry people.