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WORLD HEART DAY

USE HEART, KNOW HEART
STAR HEALTH DESK
World Heart Day, celebrated on September 29th every year, provides an opportunity for the World Health Organisation (WHO) and its member states to join the global call to raise awareness about heart health and accelerate actions to prevent, detect, and manage cardiovascular diseases.
The WHO South-East Asia Region is home to a quarter of the world’s population. The region is experiencing a very high burden of noncommunicable diseases (NCDs), and cardiovascular diseases (CVDs) are responsible for 3.9 million annual deaths, making up 30% of all deaths.
Alarmingly, almost half (48%) of these CVD-related deaths occurred prematurely, affecting individuals aged 30 to 70 years and imposing significant socioeconomic burdens on families, communities, and countries.
The main causes of the burden of CVD include modifiable lifestyle factors such as tobacco use, alcohol consumption, unhealthy diets, especially high salt intake, and a lack of physical activity. Raised blood pressure and raised blood glucose levels are key drivers, and they can be detected, diagnosed, and managed adequately in primary care. One in four adults in the region has raised blood pressure, while one in ten has diabetes, and less than 15% have effective treatment coverage. Additionally, high levels of lipids in the blood and suboptimal management of acute cardiovascular events further worsen CVD mortality.
In response to their significant public health importance, NCDs have been identified as a regional flagship priority since 2014. In 2022, the region adopted the ‘ Implementation Roadmap for Accelerating the Prevention and Control of NCD in Southeast Asia 2022–2030 .’
The SEAHEARTS (WHO HEARTS package adaptation to the South-East Asia Region) initiative of the region brings together measures to reduce risk factors (tobacco control, salt reduction, and trans-fatty acids) with improvements in hypertension and diabetes coverage and control in primary health care. SEAHEARTS resonates with the World Heart Day 2023 theme ‘ Use Heart, Know Heart ’ and offers countries a roadmap to scale up their current situations and align their actions within the broader NCD prevention and control efforts.
Accelerating the control of CVDs is a priority, and the WHO South-East Asia Region is calling for action in four key areas:
First, countries need to place CVD high on their agenda and expand their efforts through commitment and leadership at both policy and programmatic levels.
Second, continue implementing evidence-based tobacco control laws in line with the WHO Framework Convention on Tobacco Control and its MPOWER package across all countries.
Third, promote healthy diets with a specific focus on salt reduction and eliminating trans-fatty acids by implementing the WHO SHAKE and WHO REPLACE technical packages.
Fourth, scale up programmes and service delivery models that improve the detection, diagnosis, and management of hypertension and diabetes in primary health care with referral mechanisms.
The goal should be to achieve full implementation of the WHO HEARTS technical package along with a seamless care continuum for CVD patients, with an emphasis on reducing complications and managing acute emergencies with proper care coordination. Countries need to demonstrate impact by utilising digital solutions for better coverage and control rates.
These actions are critical not only for public health but also for achieving Sustainable Development Goal (SDG) targets related to NCDs and universal health coverage. With only seven years left until the 2030 SDG target deadline, on this World Heart Day, it is a call for all of us to take action and empower ourselves to address CVD risk factors and improve disease outcomes.