STAR BUSINESS REPORT

REDX, the logistics wing of the country’s e-commerce platform ShopUp, introduced a new freelance work model for delivery riders.

Under the new model, anyone can now make parcel delivery for REDX for a certain period at their convenience.

For that, one will have to get registered with the REDX app by uploading documents such as the national ID and driving licence.

The new model, which is based on work volume, rewards timely and efficient deliveries made by riders, said the company in a press release.

The primary implementation of the new model has yielded significant improvements, particularly during high-pressure scenarios, where scalability and capacity have been significantly enhanced, it added.

REDX merchants are also able to enjoy higher sales volumes due to faster delivery times.

“We are thrilled to see the positive impact this new work model has had on everyone, from our frontline workers to our valued merchants. We believe this change will have a lasting impact on the logistics industry and we are excited to continue to lead the way,” said Junaid Ahmed, vice president for people and culture at ShopUp.