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Redefine comfort for your feet with Amour
When choosing items of clothing, the importance of comfortable socks is often overshadowed because of its ‘hidden’ nature. Itchiness, red patches, sweating and suffocating inside the socks; it’s chaos. Well, Amour says it is time to change our sock experience.
Sometimes inspiration from those close to us can work wonders and that is exactly what happened in case of Amour. In their 15 years of experience in exporting socks, the team of Amour had the opportunity to share some samples pieces with family and friends. This was quickly followed by amazing feedback and request to start local branding which eventually led to the beginning of Amour’s journey.
“After looking into the local market, what struck me the most is how our people often have to pay high prices for compromised quality. It felt like we were depriving our own. That along with motivation from everyone, were perhaps the biggest driving forces in Amour’s creation.” said Mujbik Mahmud.
Not only does Amour claim unmatched quality and comfort, it has more than enough proof to back it up. Amour uses around 75 percent premium cotton such as Supima. Hold them in your hands, and you can easily feel your fingers sinking into that softness. Slide your feet into them, your heels and toes are finally at peace.
Amour socks are lightweight and highly absorbent which makes them perfect for long hours of use. Because of their breathable nature, people with sensitive and allergy-prone skin can use them without worrying about blistered feet later on.
But Amour has not stopped at comfort and durability. Keeping in mind the individual requirements of different genders and age groups, they have introduced many colours and styles into their creation.
For Men
While the all-time classic long socks come in a range of solid colours as well as stripes, the crew socks have an added flair to them. These 3D sports socks consist of terry fabric around the ankle and heel area, while having breathable cotton on the bridge, guaranteed to keep your feet cool and dry on a hot day. The grip is also firm without being unnecessarily tight.
On the other hand, we have ‘invisible socks’ which are the perfect companion for loafers.
For Women
Stilettos, pumps, chunky; there is a whole list of women’s shoes that look beautiful but feel deadly after some time. Thankfully a little tricky invention i.e., the invisible socks can protect our feet from the inside while their beauty remains intact from the outside.
For casual wear, women can choose from long, three-quarter, and ankle length socks, all of which come in a combination of terry with single-jersey and non-terry. The low-cut studio socks cover your toes and stop just short of the ankle. Sleek, stylish and wearable with almost any shoe.
For Children
With a dash of bright colours, Amour has an adorable section for kids. Starting from new born babies to school children, there is something for everyone.
Attention to details is evident in each piece. Planets, the moon and stars, animals, nature; everything is painted beautifully in these cotton socks. Going the extra mile, Amour has also added 3D printed socks that have many types of animals, fruits and vegetables in them.
For girls, the edges of socks are done in picot; something we have only seen in foreign branded socks till now.
For now, Amour plans to expand its brand not only inside Bangladesh, but also in India and Sri Lanka. And seeing how their quality differs significantly from others, it should not take long for them to branch out.
Now the question is, from where you can get these amazing socks. Amour launched an e-commerce site so you can easily purchase online. For a more hands-on experience, Amour has recently collaborated with “Infinity Mega Mall” to reach a wider customer and base while establishing its brand loyalty among them.
Essentials:
E-commerce website: http://www.amourbd.com/
Facebook: https://www.facebook.com/hellowamour/
By Nusrath Jahan
Photo: Sazzad Ibne Sayed