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DITF 2019

New consumer electronics a big draw

Star Business Report
Multinational and local electronics companies have launched new products marking the ongoing Dhaka International Trade Fair (DITF) 2019, which are one of the attractions for the youth and affluent class.
Almost all the electronics manufacturers launched one or more exclusive products during the month-long trade show in the country, which kicked off on January 9 and is scheduled to end on February 9.
The fair was likely to be extended by one day as per the demand of the participants. Bijoy Bhattacharjee, vice chairman of the Export Promotion Bureau, toldlhe Daily Star.
The country's local electronics giant Walton launched its flagship smartphone,
Primo X5.
It was the first "made in Bangladesh" device with 6 gigabytes of RAM, available at all Walton showrooms and on the Grameenphone online shop, said Shafiqul Alam, in charge of the Walton pavilion at the fair.
The device is priced at Tk 24,999, he said.
The price was "reasonable" for the smartphone having a metal frame and a 6-inch display, Alam said.
Leading global electronics manufacturer Samsung has launched air purifiers and a new range of upright freezers in Bangladesh. The unveiling of these new products took place at DITF 2019 recently. Samsung has launched three variants of its state-of-the-art air purifiers, prices of which start from Tk24,900.
These are able to reduce certain allergens, large dust particles, harmful gases, ultrafine dust and viruses from a closed system by 99 percent through a four-step purification method, according to Samsung officials. Samsung is offering 10 percent discount on the air purifier marking the fair. "Every year we try to launch new products at Dhaka Internationa] Trade Fait;" said Shahriar Bin Lutfor, head of business, CE Division
at Samsung Electronics Bangladesh.
"Our concern is always to serve customers' interests and we care about our valuable customers who put their trust in us. We hope everyone will like the new range of products that we have introduced."Sharp of Esquire Electronics Ltd has brought in a washing machine with a new frontal look on the occasion of the expo.
Mohammad Harun or Rashid, pavilion in charge of the Esquire Electronics Ltd, said they launched the washing machine in two capacities: 8 kg and 10 kg. Though priced at Tk 55,000 and He
60,000 respectively, the company is offering those at a Tk 5,000 discount marking the fair.
Rashid said the washing machine's inverter technology saved 60-70 percent of eneigy while cleaning clothes in 30 minutes and removing at least 90 percent of the water in the drying process.
SK Mesbaul Alam, pavilion in charge of Rangs Electronics Ltd, which retails Sony products of Japan in Bangladesh, said they launched two high-end headphones, WH 1000XM2 and M3, which are priced between Tk 34,000 to Tk 45,000.