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China battles 'unfair' trader image with import expo

AFP, Shanghai
PRESIDENT Xi Jinping opens a huge Shanghai import fair next week at which armies of Chinese companies will shop for billions of dollars in foreign goods as China seeks to counter charges that its markets aren't open.
But not everyone is buying it.
China's trade war adversary, the United States, is pointedly snubbing a gathering that will draw several overseas leaders, and foreign business figures privately dismiss it as a diversion that allows China to delay lifting barriers that protea its markets.
It remains unknown whether Xi will use the China International Import Expo to announce new reforms, but Beijing insists the event already shows its willingness to reduce the surpluses it enjoys with trading partners.
Xi has called it "no ordinary exhibition" and a sign of China "actively opening up markets'.
But the November 5-10 expo also sends another signal: as China pivots from an exports-based economy toward one based on the consumer buying power of its 1.4 billion people, other countries will need to play ball if they want a piece of that action.
"It's China saying we are an increasingly important import market, and you're welcome to deal with us," said Gary Liu, president of the China Financial Reform Institute. "But if you want to start a trade war, then we can just
trade with other countries."
Organisers say more than 3,000 foreign companies from 130 countries will come, including General Motors, Ford, Microsoft, Samsung, Walmart, Tesla, and Foxconn.
Even tech giants Facebook and Google are signed up. Facebook is blocked in China, while Google pulled out years ago over censorship and cyber-attacks, but both are seen as eyeing new ways into the giant market.
With the all-powerful Xi personally touting the expo, foreign business and diplomatic sources told AFP that China has aggressively recruited attendees, with some saying they are participating largely to please their hosts.
Microsoft founder Bill Gates will join a business forum, but the touchy optics of attending a China import expo amid trade tension means few big-name American CEOs are confirmed, and most major companies contaaed by AFP declined detailed comment.
There are no plans for a "high-level" American government presence; the US embassy said.
An embassy spokesman instead called for conaete Chinese steps to "level the playing field" for US companies.
Foreign government and business groups have long complained over preferential treatment for Chinese firms, market access barriers, restrictive red tape, inadequate intelleaual property protection and forced technology transfer -issues US President Donald Trump has seized upon.