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The highlights of Bollywood in 2014

Source: TNN
1) Young stars emerge:
When Karan Johar launched his three students in "Student of the Year", no one had envisaged the extent of their stardom, both in terms of their popularity and their success at the box office. And while the Big Khans still rule the box office, 2014 saw the clear emergence of young stars who made more money for their producers than some of the biggest superstars. They are easy to work with, know how to connect with their audiences and also know how to keep their relationships with the media and industry going. The most profitable films in the 100-crore club ("2 States" and "Ek Villain") were both films with young stars in it. Youngsters who entered the 100 crore club in 2014 were Arjun Kapoor, Alia Bhatt, Sidharth Malhotra and Shraddha Kapoor.
2) Women prove their box office worth:
While it is easy for an actress to ride on the back of a big star and claiming box office success, the real test is when a film with a woman-centric role performs well and makes monies for its producer at the box office. Several of the leading ladies managed that in the industry this year: Kangana Ranaut ("Queen"), Priyanka Chopra ("Mary Kom"), Sunny Leone ("Ragini MMS 2") and Rani Mukerji ("Mardaani").
3) An evolving audience rejects mass-entertainers released on non-big Fridays: The Indian audiences are evolving and that is reflected in the box office numbers of mass-entertainers, whose appeal is gradually declining unless they are released on big holidays. While films like "Jai Ho", “Kick", "Singham Returns", "Holiday", "Bang Bang" and "Happy New Year" made money, films like "Entertainment", "Action Jackson", "Humshakals" and "Happy Ending" lost heavily. Given the high cost of production is due to the high price of big stars, producers are now beginning to be careful before greenlighting such projects. 4) Directors are the new heroes: More than ever before, the director has become the most important person in the making of the film. Rightly so, good directors were paid well and had producers waiting in queue to sign them up. Going forward, Bollywood needs more and more of good directors who can make different kinds of cinema, most importantly, with controlled timelines and costs, like this year's "Queen" and "Haider". Debut directors who made the 100-crore club were Sajid Nadiadwala ("Kick") and Abhishek Varman ("2 States"), while the most well-marketed films were "Happy New Year", "Ek Villain" and "2 States".
5) Some sense in producers: The most important factor for a film and the industry to succeed is that the producer must make money. The evolving audience and the high cost of producing a film has made all producers wake up to the reality that they need to budget a film well in line with its potential at the box office, without which they will lose out. Producers who have made the most profitable films this year were those who were efficient in their production costs and marketed their films aggressively. The top producers of the year were those who kept that in mind: Sajid Nadiadwala: ("2 States", "Heropanti", "Kick"), Ekta Kapoor ("Ragini MMS 2", "MainTera Hero", "Ek Villain") and Karan Johar ("2 States", "Humpty Sharma Ki Dulhaniya", "HaseeToh Phasee"). However, films that deserved to do better at the box office would be “Happy Ending" and "Rang Rasiya".
6) Music remains the big driver for the success:
Like it has always been, music continued to be a big driver for the success of a film. Two most popular songs of the year were "Baby Doll" ("Ragini MMS 2") sung by Kanika Kapoor and “Galliyan" ("Ek Villain" sung by Ankit Tiwari.
7) The emerging importance of a trailer:
The trailer emerged as one of the most crucial stimuli for the audience to help them decide whether they want to see the film or not. Filmmakers have realised its importance and that is reflected in the time spent by them in cutting and launching the trailer. The most viewed trailers of the year were "Kick" (19 million) and “Bang Bang" (18 million).
8) The first look becomes an important stimulus:
The first look is the new tool of marketing, where filmmakers want to put their best foot forward in designing and launching the first look, as a Bombay Times jacket followed by social media. The first look, much like the teaser, remained an important factor for building audience interest in the film. The top three first looks this year were of "Mary Kom", "PK" and "Tevar".
9) Bollywood's hottest couple: Bollywood has always had romantic couples both on and off screen. And while some stars choose to confess and some do not, many of these pairings become hot favourites with the fans. This year's hottest couple was clearly Katrina Kaif and Ranbir Kapoor, who moved in together. And though time will tell whether this converts to marriage or not, this was certainly the fan favourite.