& çâÌæÚUæð´ ·¤è ¥ôÚU Îð¹Ùæ ÁæÚUè ÚU¹ð´ ¥ÍæüÌ ¥ÂÙð ÜÿØ ÂÚU ŠØæÙ ÚU¹ð´Ð ãæÚU Ù ×æÙð´, €UØô´ç·¤ ·¤æ× ·¤ÚUÙð âð ¥æÂ·¤ô ©gðàØ ·¤è Âýæç# ãôÌè ãñ ¥õÚU ÁèßÙ ·¤æ ¹æÜèÂÙ ÎêÚU ãôÌæ ãñÐ ÖÜð ãè ÁèßÙ ×ð´ ç·¤ÌÙè Öè ·¤çÆÙæ§ü €UØô´ Ù ¥æ°, çÁ™ææâæ ¥õÚU ©ˆâæã ÕÙæ° ÚU¹ð´Ð ŠØæÙ ÚU¹ð´, ÜÿØ ã×ðàææ ¥æÂ·Ô¤ Âæâ ãôÌð ãñ´ çÁ‹ãð´ ÂæÙð ·Ô¤ çÜ° ÂýØæâ ¥æÂ ·¤Öè Öè àæéM¤ ·¤ÚU â·¤Ìð ãñ´Ð

Digital Marketing at its best

Naziba Basher
In 2008, a group of students, from Dhaka University, formed a group, who were especially talented in digital marketing. With the help and advice of some seniors, they thought to pursuing such a talent and making something of themselves. Thus, Maverick Studios was formed.
Founders Ami Sayeed, Ahmad Niaz Murshed, Afeef Zubaer Zaman, Azhar Chowdhury, Raquib Chowdhury, Sadman Alvi, Shaheen Siam and Sidrat Talukder went on to forming one of the leading start-ups in Dhaka in recent times.
Since 2010, Maverick Studios has been up and running successfully. They have created a wide range of corporate videos, promotional videos, commercials, animations, charity videos, train-
ing videos and more for some of the leading clients around the globe, like Unilever, HSBC, Nestle, Citi Bank, Crameenphone, and more. Maverick then split into three different parts-Maverick Studios itself looks after audiovisuals, while Ice9 Interactive researches and develops cutting edge marketing solutions that involve mobile apps, augmented reality, gesture tracking etc. Stratageek helps clients navigate Social and Digital media marketing, by managing online strategy, content creation, advertising and customer service. Together, the three companies are able to offer best-in-class solutions across multiple digital marketing disciplines- all under one roof.
One of the most attention-grabbing videos from Maverick was of the national cricket team, during the 2011
ICC World Cup. “When we had released the video, we got a phenomenal response from the general public. What surprised us most was when Ian Pont, the then bowling coach of the national team, noticed the video and not only appreciated our work, but showed the video to the entire team for inspiration," says Sidrat. He adds, "In the press conference after a certain victory, the captain had even mentioned how the video had motivated them to play as well as they did.'
Despite the fact that they don't market themselves too often. Maverick Studios has still gone on to make a name for themselves through their brilliant works. They have been selected as one of the 6
top start-ups in Dhaka this year, as an upcoming Digital Marketing Firm. They have also won the Silver Award for Online Advertising at the Bangladesh Brand Forum, Commward, 2012, and the Silver Awards for Social Media Campaign and for Integrated Digital Campaign at the Bangladesh Brand Forum, Commward 2013, along with other recognitions.
"The vision we agreed on was to create a culture of positive thinking among the youth of our country. I think that the areas we have ventured into have left us better equipped to fulfill that vision. I hope we can gear up and utilize the resources that we have been fortunate enough to harness to create meaningful, positive impact on our community," says Azhar Choudhary.