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Data analytics for better services

Statistical analysis used in precisely predicting customers' demand will grow in Bangladesh, says chief of SAS Institute (India)

Suman Saha
THE use of business analytics software will see robust growth in Bangladesh, especially in the banking sector, as bankers have become tech-sawier, said a top official of SAS.
"We are optimistic about the growth of business analytics in Bangladesh, mainly due to high internet penetration and a vast use of mobile phones," said Noshin Kagalwalla, managing director of SAS Institute (India), the Indian subsidiary of SAS Institute Inc -- a leader in business analytics and intelligence software solutions.
Financial institutions across the world are now motivated to adopt advanced technology to gauge customers' demand accurately through statistical analysis, he said.
So, many banks in Bangladesh will also adopt such software to provide better services, said Kagalwalla, 46, in an interview with The Daily Star in Dhaka recently.
Kagalwalla, who joined SAS in 2004, is responsible for driving markets, sales and customer strategies in India. Till recently, he held the position of executive director of professional services for SAS India. Under his leadership, SAS India will continue to lead the high growth market by being a trusted adviser to customers and adding value to their business.
"We see a data explosion happening in Bangladesh due to the increased adoption of online platforms."
Banks generate large volumes of data regularly to run online operations such core banking, customer relationship management (CRM) applications, loan processing and internet banking, he said.
In the recent past, unstructured data became critical for an organisation; data available on social media (Facebook, Twitter) and blogs are also growing significantly in the country, he added.
"It is important to incorporate such data for the information management strategy of an organisation so that decisions can be taken holistically."
SAS software with advanced analytics turns data on customers, financials, operations and
more into meaningful information, he added.
The market for business intelligence platforms in Asia Pacific is expected to grow 7.4 percent to reach almost $1.4 billion in revenue in 2014 and more than $1.6 billion by 2017, according to US-based research firm Gartner.
Citing data from American market research firm International Data Corporation, he said the global analytics market is expected to be valued at $51 billion by 2016.
SAS provides solutions for reactive and proactive analytics; reactive analytics looks at historical data, where as proactive analytics prepares strategies for the future, Kagalwalla added.
For example, CRM business analytics helps a bank predict what would be the right type of customer that would ensure maximum value for the bank, he said.
Banks, telecoms, manufacturing and the public sector are target customers in Bangladesh for SAS, he said.
Kagalwalla, an IT industry veteran with more
than 20 years of experience across business functions, said many global banks are using business intelligence software to run systems efficiently.
For example, DBS Bank in Singapore extensively uses SAS solutions to predict cash demand at 1,100 of their ATMs and gain customer insight.
"We focus on cash demand at each ATM, which helped reduce excess cash by 10 percent, and reduce 'cash out' by 80 percent."
Around the world, organisations seek to capitalise on their big data, he said. Revenue from business intelligence spiked on the popularity of SAS Visual Analytics, new data visualisation software that brings business threats and opportunities into sharp focus, he added.
The company has customers in 139 countries and its customers represent 91 of the top 100 companies on the 2013 Fortune Global 500 list, SAS achieved record revenues of $3.02 billion in 2013, up 5.2 percent over 2012, according to its annual report.