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Airtel rolls out 'simple1 tariff plan for users

Star Business Report
Airtel Bangladesh yesterday launched a new package to add more value to its services through simple and transparent mobile tariff.
All prepaid customers under the package Shobai Ek' will be able to call any operator at one paisa per second anytime, without any hidden condition, said PD Sarma, chief executive and managing director of Airtel Bangladesh, at an inauguration ceremony at Radisson Hotel in Dhaka.
'Shobai Ek is the most affordable mobile plan in Bangladesh.'
The package is a milestone in Bangladesh's telecom industry and part of Airtel's philosophy to simplify value proposition for the customer, Sarma added.
The total call rate will stand at 69 paisa, including 15 percent VAT.
Ute packages will give a break to customers from conditions' and other hidden charges,' he said, with hoping that it will help Airtel expand.
Customers get startled seeing advertisements of different packages with
several conditions, he said. "Our package is transparent for users.'
A total of 80 percent of customers do not know what their package is and 77 percent do not know what their tariff is, according to a survey conducted by research firm Nielsen for Airtel.
Only 18 percent customers, who know about the tariff plan, are not happy with the rates, the survey found.
The survey conducted last month included an aggregate of 3,000 mobile users of different operators.
The Airtel plan liberates customers from restrictions attached to their tariff plans and offers complete transparency and peace of mind, Sarma said.
"We are confident that this initiative will further strengthen the Airtel brand and contribute to the growth of mobile services in Bangladesh."
The plan is available to both new and existing customers.
All new Airtel customers will enjoy this package for 90 days by default, while existing customers will get validity for 30 days upon a Tk 24 recharge to enjoy this package.