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Five-day trade fair kicks off

Gazi Towhid Ahmed
The five-day Asian International Trade Expo kicked off yesterday, opening a window of opportunity for local manufacturers to promote their products.
The fair is being organised by Conference and Exhibition Management Services Ltd USA in association with CEMS Bangladesh at Bangabandhu International Conference Centre.
"We are focusing on product promotion instead of sales," said Sherajul Huda, zonal sales manager of Rahimafrooz Distribution, an authorised dealer of Korean brand Daewoo.
Rahimafrooz is showcasing electronic appliances such as refrigerators, air conditioners, washing machines, microwave ovens and liquid-crystal-display televisions.
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The company has no sales booth at the fair, Huda said. "We are suggesting our customers at the fair to visit our electronics retail outlets around the country."
"The expo is an opportunity for us to showcase renowned consumer electronics brand," Huda said.
"We want to make the people of Bangladesh more aware of the advantages of Asian products and services," said Meherun N Islam, managing director of CEMS, while inaugurating the fair.
The fair will help reduce the trade gap with the neighbouring countries, she added.
Nitol Motors, a distributor of Tata vehicles, is showcasing two cars—Indigo ECS and Manza—at the fair to increase brand visibility, said Mohammad Raihan Reza, senior officer of corporate sales, passenger car business unit of Nitol Motors.
"We are offering a gift for each car sales to promote products and boost sales."
Customers will get a 19-inch light-emitting diode television upon buying cars at the fair, he said.
The price of the Indigo ECS is Tk 15.75 lakh and the Manza isTk 21.75 lakh.
Over 100 exhibitors from 10 countries opened 120 stalls at the fair.
Nitol Electronics, an authorised dealer of a number of global brands, including Taiwanese Atashi and Chinese Boss.
"We are showcasing light-emitting diode televisions, refrigerators, airconditioners and microwave ovens at the fair for promotion," said Moniza Islam, senior executive of Nitol Electronics. "We want gain popularity through the fair."
The fair has created an opportunity for us to reach out to many consumers, said Debashis Kumar, sales and marketing executive of Leo King, an interior decorator.
Sharmin Sultana, proprietor of Dhrupodi Fashion, is also participating in the fair to promote her products.