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Nokia, BlackBerry, Motorola search for lost glory

AFP, Barcelona
ONCE the mobile world's pioneers, Nokia, Motorola and BlackBerry are now the industry's sorry laggards, searching for lost glory.
As they struggle to get back in a game now lorded over by Samsung and Apple, however, analysts hold out little hope for them.
"All those historic handset makers like Nokia, Motorola and BlackBerry completely missed the boat when the smartphone arrived," said Bengt Nordstrom, head of the Swedish consultancy Northstream.
"They missed the touch screen step."
Finland's Nokia, Canada's BlackBerry and the United States' Motorola; they all lost a lot of money in 2013.
Nokia's handset business, in the process of being taken over by Microsoft, reported losses of 780 million euros ($1.07 billion) last year.
Motorola posted a loss of $1.03 billion in the same period.
This month, Motorola's owner, Google, shed the business, selling it to rising Chinese smartphone manufacturer Lenovo for $2.91 million.
BlackBerry, bought by Canada's Fairfax Financial Holdings, racked up a loss of $5.4 billion in just the nine months to November 30.
"We are definitely here to compete and to win back some lost ground before the end of the year," BlackBerry's recently appointed chief executive John Chen told reporters at the February 24-27 World Mobile Congress in Barcelona, Spain.
BlackBerry showed off two devices - the Q20 with its trademark physical keyboard and the budget-priced Z2 with a touchscreen aimed at the Indonesian market - to help it try to claw back market share.
The two BlackBerry smartphones were the first to be produced under a five-year partnership with Foxconn, the Taiwanese manufacturer that is also a key supplier to a major rival, Apple.
BlackBerry aims to target corporate customers.
"Our turnaround strategy is to focus on enterprise," Chen said. "We are always known as the number one in security."
Analysts were pessimistic about his chances.
"BlackBerry; that is a lost cause, I think," said Nordstrom.
Lawrence Lundy, analyst at Frost & Sullivan, agreed.