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Electronics retailers target religious festivals

Arun BlKASH Dey, Chittagong
Electronics retailers are offering promotional deals to boost sales, ahead of Durga Puja and Eid-ul-Azha festivals.
The retailers are banking on customers' extra spending during these two festivals on electronic goods, making it a time for good business for the sellers.
Demand for refrigerators and freezers rose ahead of the Eid-ul-Azha, encouraging the retailers and distributors to raise sales targets for these items.
Santosh Kumar Das, Sony-Rangs' area sales-in-charge in Chittagong, said they offer discounts of up to Tk 5,000 for fridges and refrigerators as part of a promotional deal.
"We are also offering an attractive discount for Rangs televisions, ovens and washing machines," he said. "We have a very attractive package discount for Sony LCD televisions."
Transcom Electronics has set a sales target of Tk 5 crore for Chittagong city this season, and started promotions in the middle of September, the company's officials said.
"Under a countrywide promotion, we are selecting a buyer on lottery throughout the country's 50 outlets every day for a four-day
Thailand package tour,” said Mohsin Uddin Chowdhury, the company's zonal sales manager in Chittagong.
"We also select a buyer of any product from our showrooms to give away a washing machine every day," he said.
Customers will get a discount of
up to Tk 10,000 on Samsung LCD televisions and Tk 600 to Tk 1,000 on Transtec LCD televisions.
Butterfly Marketing Ltd, another electronics seller, started special discounts on September 18, targeting the two religious festivals.
"We offer a discount coupon of Tk 500 against a product worth at least Tk 10,000," said Mizanur Rahman, branch manager of a Butterfly showroom in Agrabad area.
Butterfly markets the products of LG, and offers a five-year service warranty for fridge and refrigerator compressors, and for television picture tubes. It also offers a two-year warranty for other parts of television sets.
Almost all electronic goods dealers including Walton and Singer are also offering attractive deals.
Even though the aim is to increase sales, the promotional spree has increased healthy competition among the business houses and consequently the customers can buy products at a cheaper rate.