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Hatil breaks into US market

Star Business Report
Paul Robert Inc, a furniture wholesaler in the US market, will buy furniture from Hatil Complex Ltd, a local furniture maker.
The US furniture seller that imported products from China is now looking to Bangladesh as the cost of doing business is rising in China.
"Bangladesh will be the best option for sourcing furniture due to its cost efficiency and high quality," said Daniel York Dickinson, vice president of Paul Robert Inc.
Paul Robert that also sells furniture in Europe and the Middle East signed a "global supply agreement" with Hatil at Ruposhi Bangla Hotel in the city on Thursday.
"I am confident about the skills, commitment and dedication of Hatil as a supplier to the world," he added.
Paul Robert selected Hatil as its manufacturing partner in Bangladesh after long research, design and product development, and capacity development programme, said Selim H Rahman, chairman and managing director of Hatil.
Hatil recently forayed into the global market by opening its showroom in Sydney, Australia, said Rahman, also chairman of Bangladesh Furniture Industries Owners Association.
The supply agreement with the American company is another break-
through for both Hatil and the furniture industry of Bangladesh, he said.
Hatil's relentless efforts to improve quality, design and functionality of its furniture has enabled the company to achieve such success in the global arena, he added.
The furniture sector will become the second export-oriented industry after ready made garment sector in Bangladesh, said Shubhashish Bose, vice-chairman of Export Promotion Bureau of Bangladesh.
The furniture makers should diversify the export basket to compete in the world market, Bose said. Recently, Hatil also received an export order from Thailand.
Established in 1989, Hatil has
annual sales turnover of Tk 75 crore, with its factory in Gazipur capable of producing around Tk 200 crore worth of furniture a year.
At present, 17 companies that include Otobi, Akhtar, Hatil, Brothers, Partex, Navana, Legacy and Furnitec are involved in furniture exports.
They raked in around Tk 245 crore from exports last fiscal year, up 15.73 percent from fiscal 2011-12, according to data from the Export Promotion Bureau.
Furniture is one of the country's rapidly growing sectors, with around 19 percent annual growth in turnover. It currently employs about 30 lakh people.