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Bangladeshi brands to join Dubai summit

Star Business Report
Seven well-known Bangladeshi brands have been nominated to run for Asia's most promising brand competition in a Dubai summit later this month.
Beximco Pharmaceuticals, Biman Bangladesh Airlines, Dhaka Bank, City Bank, Banglalion, Shinepukur Ceramics, and Walton will be showcased at the Asian Brand and Leadership Summit 2013 on August 26 and 27.
Asia's Most Promising Brands & Leaders 2013, the first ever project on brands and entrepreneurs involving the most promising nations of Asia for business, will be launched during the summit at the hotel Madinat Jumeirah.
Asia’s Most Promising (AMP), launched by iBrands 360, a World Consulting and Research Corporation enterprise, is a platform that will bring together the biggest and most promising brands from across 50 industry categories.
Countries to participate in the event include
Bangladesh, India, Indonesia, Kuwait, Qatar, Saudi Arabia, Bahrain, Malaysia, Oman, Pakistan, Thailand, the Philippines, Singapore, Sri Lanka and the UAE. Organisers said AM P is keen to have on board some of Bangladesh's distinguished brands and their leaders that promise to be the market leaders of tomorrow in Asia and around the globe.
Bangladeshi brands to join Dubai summit
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Noted speakers from across the globe will attend a discussion on 'the Rise of Asia'. The summit will also award brands and leaders for their extraordinary achievements.
Rabeth Khan, chief executive of MediaAxis, the official affiliate of Carat in Bangladesh, said, analysing some of the most impressive brands in Asia is very insightful and interesting.
"Asian markets can be highly competitive, and building successful brands in such an environment requires a host of strategy, skill, expertise and determination that deserve to be appreciated and revered," he said.
He said the biggest multi-platform global project on brands and leaders aims to bring to light the Asian superpowers of tomorrow.
" It is also an ideal platform to showcase globally some of Asia's most promising brands, which also include select and promising brands from Bangladesh."
Kevin Steele, CEO of state-run Biman Bangladesh Airlines, said, "Given the major brand enhancements we are planning, it is great to be seen as a brand with great potential and capabilities and most of all, to see our hard work being recognised."
"We are happy to be associated with the Asia's Most Promising, an esteemed platform which gives us an opportunity to reach out to a wider audience."
Nazmul Hassan, managing director of Beximco Pharmaceuticals Ltd, said: "Asia's Most Promising Brands is a great platform to be a part of. It brings together and celebrates some of the best brands, leaders and prodigies from across Asia."
“We are delighted to be nominated as one of the most promising brands in Asia by such a distinguished and eminent panel. As we continue to focus on building our presence around the globe, this recognition for our commitment to excellence will certainly help Beximco Pharma reach a broader global audience."
The summit will be attended by luminaries of the marketing, advertising and branding spectrum including corporate leaders, marketing communication heads, brand custodians and business professionals across Asia, said Abhimanyu Ghosh, executive editor and managing director of World Consulting & Research Corporation.
Prof Malcolm McDonald, chairman of Malcolm McDonald International Ltd, is the executive chairman of the jury, according to a statement from the research firm.