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Trade fair gearing up for crowds

Suman Saha
Participants of Dhaka International Trade Fair (DITF) are expecting a huge crowd today, as it is the first public holiday after the launch of the month-long exhibition.
They have almost completed decorating their stalls and are waiting for visitors as most stalls are offering discounts on sales.
A total of506 stalls have been set up at the fair that has stepped into its 18th year. Thirty-one organisations from 12 countries are participating in the fair along with Bangladeshi organisations.
“We have completed our decoration,” said Md Ashequer Rahman, who is in charge of the pavilion of Satranji, a leading domestic brand of floor mats and home furnishings.
Satranji, a concern of Karupannya Rangpur Ltd, has
announced promotional campaigns such as 'buy one-get one' and cash discounts up to 25 percent on its products for the duration of the fair.
They are displaying different categories of products such as shaggy rugs, leather crafts and jute crafts at the show.
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The company is expected higher sales at the show as it has brought many innovative products targeting both the higher-end and low-end segments of customers.
“Each year, we get a huge response from customers at the exhibition and higher sales are witnessed on the holidays,” Rahman said.
Leading furniture makers have also finished the decorations of their pavilions and have brought new designs to the exhibition.
“We have launched a number of new designs at the fair and are offering cash discounts of up to 15 percent,” said Md Shamim Jahid, senior executive (marketing and sales) of Brothers Furniture Ltd.
They are also offering guarantees gifts upon booking at the show, he said.
The Export Promotion Bureau (EPB) and the commerce ministry
are jointly organising the mega event that will continue through to January 31 at Sher-e-Bangla Nagar in Dhaka.
D1TF for the first time introduced an online shopping option for busy city-dwellers.
Amar Desh Amar Gram, an e-commerce concept of Future Solution for Business (FSB) Ltd, has developed an online marketplace for all the products to be showcased at DITF, with the blessings of Export Promotion Bureau.
The e-commerce site --ditfeshop.com — has so far received huge response from the customers as it registered 42,000 individual web hits all over the world and got 15 orders in the last three days, said Sadequa Hassan Sejuti, the managing director of FSB.
Customers from home and abroad can now buy products online through debit or credit cards, bank drafts and mobile payment
services, she added.
The export orders may rise about 5 percent to Tk 45 crore this year, compared to the previous year, organisers said.
Export orders at the 17th DITF grew 72 percent to Tk 43.18 crore from the previous year, according to the organisers.
The EPB has completed all preparations for the show. “Around 95 percent of the stalls have finished their decorations," said Mohammad Kamrul Islam Chowdhury, member secretary of DITF 2013.
The rest of the stalls will be completed by next week, he added.
Among the major products, machinery, carpets, cosmetics and beauty products, electrical and electronics, jute goods, leather goods, sports goods, sanitary products, toys, ceramics, fabrics, cables, processed food items, furniture, and handicrafts will be showcased at the 12.5 lakh square feet venue.