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Samsung pushes boundaries of innovations

Md Fazlur Rahman, from Bangkok
***“The South West Asia region remains a strong growth marketfor Samsung and will continue to grow as consumers today lead increasingly dynamic lifestyles,” said BD Park, president and CEO of Samsung Electronics, South West Asia and managing director of Samsung India***
SAMSUNG Electronics Company Ltd, the South Korean electrical appliance giant, yesterday showcased its diverse array of new products at the Samsung South West Asia Forum 2012 in Bangkok.
Embracing its commitment to push the boundaries of innovation and consumer experience, the company's top officials in the region shared their strategy to expand its Asian markets.
At the forum, the company introduced its 2012 product catalogue and its vision to deliver connectivity and content across all of its devices — from TVs to mobile phones, tablets to notebook computers and cameras to home appliances.
“The Southwest Asia region remains a strong growth market for Samsung and will continue to grow as consumers today lead increasingly dynamic lifestyles,” said BD Park, president and CEO of Samsung Electronics, Southwest Asia and managing director of Samsung India.
“To achieve our goals, we must push boundaries. We will continue to ensure that our products are always one step ahead, through new product innovation and continued investment in research and development in the region.”
In 2011, Samsung Electronics achieved record sales of $143 billion. In South West Asia, the company achieved a healthy growth in 2011 and retained its number one position in a number of product categories including flat panel televisions, side by side refrigerators, and colour monitors.
It also became the market leader for smartphones for the first time.
Its products catalogue displayed at the forum comprises CRT TVs, LCD TVs, LED TVs, flatpanel TVs, plasma TVs, side-by-side refrigerators, two-door refrigerators, washing machines, microwave ovens, LCD monitors, multifunction laser printers, optical disc drives and mobile phones.
Samsung aims to become the market leader in notebooks and digital cameras, said officials of the company.
“I think 2012 will not be any exception to what we achieved in 2011,” said Park. "In respect of product innovations and customer experiences, we will try hard to maintain our growth story.”
“We will continue to innovate products across all range and we will never stop searching better solutions to give our valued customers newer experience,” he said.
Additionally, Park shared the worldwide launch of its CSR platforms under the banner of Hope for Youth in South West Asia to raise awareness of the need for childhood education and healthcare. With NGO partners Aid India and Smile Foundation, Samsung is working with under-privileged children from 100 villages in Tamil Nadu, Delhi and Uttar Pradesh in India.
Between February and June 2012, Samsung
will contribute Rs 100 to support these projects for every Galaxy Note sold.
Rai Kumar Rishi, vice president (audio visual), Samsung India; Ranjit Yadav, country head of mobile and IT business of Samsung Electronics India; Uday Bhat, director of IT solutions; and Mahesh Krishnan, vice president, home appliances of Samsung India; also spoke on the occasion.