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In Vogue

3D animation making headway in Indian film industry

From Pallab Bhattacharya, New Delhi
Three-dimensional animation film seems to be the new frontier for Indian filmmakers.
After veteran director Ketan Mehta, whose 3D animated film “Ramayana” was released last Friday, a clutch of other such projects involving names like Govind Nihalani, Karan Johar, Firoz Nadiadwala and Yash Raj Films are in the pipeline.
Nihalani, 70, with a career spanning over three decades, is set to make his debut in animated film with “Kamlu” based on the adventures of a baby camel and his friends.
The film, which is set for release next year, will mark his return to filmmaking after a gap of five years since his last feature film based on communal riots in Gujarat.
For Mehta too, “Ramayana” was his first animation film. Karan Johar's Dharma Production is working on an animated version of hit feature film “Kuch Kuch Hota Hai” starring Shah Rukh Khan and Kajol and Yash Raj Films is making another animated movie after “Roadside Romeo”.
Firoz Nadiadwala is coming up with animated versions of his own comedy films “Hera Pheri” and “Phir Hera Pheri” and so is Soumitra Ranade whose semi-animated film “Jajantaram Mamantaram" based on Jonathan Swift's “Gulliver's Travels” was released in 2003.
Nihalani says he is going for animated films because he loves technology, Mehta said animated film gives more scope for experimenting.
India's previous two animated films are based on epics, the “Ramayana” and the “Mahabharata” but the new work in the offing is trying out different subjects because this is an emerging market, say Bollywood sources.
Indian software industry had earlier estimated the income from animated films to be
at around 1.6 billion dollars by 2012 but later scaled it down to one billion dollars after the performance of “Roadside Romeo".
However, with the lack of commercial success of "Roadside Romeo", which has voiceovers of Saif Ali Khan, Kareena Kapoor and Javed Jaffri, other animated filmmakers have become cautious and are going slow with their projects.
In fact, roping in Bollywood actors is one of the selling components the makers of animated films are trying to capitalise on. For instance, Bollywood hunk John Abraham and actress Priyanka Chopra are lending their voices to Ranade's next animated film “Ali Baba and the 41 Thieves”.