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Otobi awards five projects

Star Business Report
Otobi Limited, one of Bangladesh's leading furniture makers, yesterday rewarded five projects initiated by its different departments for their outstanding performances.
The five projects bagging the Nitun Kundu Entrepreneurship Award 2010 were selected out of a dozen Otobi projects on the basis of their contribution to the company in terms of enhanced brand image, quality and innovation.
The projects are Hide and SeekTelevision Commercial, Notepad, the Use of Wood Waste as an Energy Source, SAP Crisis Management and the Dhaka International Trade Fair Pavilion.
"To appreciate the Otobians' [employees of Otobi] creativity and to acknowledge their indomitable zeal, we are rewarding their innovative projects," said Animesh Kundu, managing director, Otobi.
The Nitun Kundu Entrepreneurship Award launched in 2009 was being given away for the second time, commemorating the spirit of Otobi's founder Nitun Kundu that resonates and reverberates through the efforts and achievements of over6,000 employees today.
The Hide and Seek project won the first prize for making an innovative and vibrant advertisement. This commercial has also bagged the Brand Forum award.
"This ad project helps us create a strong brand image in customer's mind,” said Sabbir Hasan Nasir, chief executive officer.
The Notepad project that brought a vast array of office furniture into the market through the company's interior department finished second.
"We are now able to provide a complete office ddcor solution to our customers which affords us a competitive edge over our rivals," said Sharmistha Rahman, the company's head of communications.
The Wood Waste project bagged the third prize for using wood waste as an alternative energy source. "We are no longer depending on the national grid for gas supply entirely,” said Mohammed Kamruz Zaman, chief operating officer, because Otobi has halved its gas consumption by introducing use of wood waste for drying purposes.
The SAP Crisis Management project secured the fourth prize for integrating business processes effectively. Otobi began the SAP crisis management project on September 5 with technical assistance from SAP, a German software company that provides enterprise software applications.
"We have integrated a set of business processes — production, material management, quality control and finance activities — into a single software system," said Bipasha S Hossain, chief planning officer.
The main advantage of the SAP crisis management is its user friendliness and anyone can operate in times of crisis, she added.
The Dhaka International Trade Fair Pavilion project grabbed the fifth prize for its unique interior and exterior designs. It is a re-usable set-up, which can be used for similar purposes with minor changes of the external design.
Otobi has 16 showrooms and 428 dealers, including 28 in India. The company serves its customers at home and abroad by producing furniture in its four factories.