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7 worst tourism slogans
I once visited Indonesia and saw a massive tourism slogan in bright lights on a rooftop: "Visit Jakarta." The sign was IN Jakarta, so everyone who saw it had either: (a) already complied, or (b) already lived there. Well done, guys.
People always have trouble creating intelligent tourism campaigns. Andalucia has a slogan: 'Andalucia. There's only one."
This is short and neat, but it could apply to any location.
"Hell. There's only one."
"Malaysia's Kundang landfill. There's only one.”
"My toilet. There's only one."
See what I mean? Also, it's too easy for graffiti artists (like me) to add to.
"Andalucia. There's only one. Thank God."
A country which makes a similar mistake is New Zealand, which uses the slogan
"100 Percent Pure New Zealand."
I mean, Satan could use the same line:
"Hell. 100 Percent Pure Hell."
Journalists attending the European Union summit recently were handed black T-shirts bearing the slogan: "I feel Slovenia."
I think most people mis-read it as "I feel slovenly." Journalists (a species which tends to dress badly) probably thought it was aimed at them.
The Hong Kong Tourism Board used to use: "Hong Kong will take your breath away."
Until scientists discovered that it was true. There was so much air-pollution that residents were told to go to neighbouring Macau every time they wanted to take a deep breath.
Bangladesh used to have an official slogan saying: "Come to Bangladesh before the tourists." It sounded like a warning: "When you get here you won't find any other visitors and you'll think: Uh-oh. Why am I the only person here? What do they know that I don't?"
Ireland used to have a slogan which said: "The Island of Memories."
Since Ireland recently went horribly broke after several years as one of the most successful economies in Europe, this is definitely a good time to revive that slogan, but for the residents, rather than the tourists.
For a long time, the Spanish Tourist Board had a slogan which said:
"Smile! You are in Spain!" This was presumably aimed at unsmiling visitors who stumble around the world and are never really quite sure which country they are in. (There are quite a few of us around.)
The best "regional" slogan ever, in my book, is "Keep Austin Weird" from a town of that name in Texas.
A librarian named Red Wassenich came out with that phrase spontaneously in a phone call to the local radio station. What he meant was that his town, which is full of small, independent businesses, differed from other towns, which were full of boring chain-stores like 7-Eleven and McDonalds and Starbucks. The town promptly adopted it as its official slogan.
I applaud Austin's way of thinking — especially since I live in Asia, a place where small, independent businesses are being driven out of business at astonishing speed by boring chain-stores such as 7-Eleven and McDonalds and Starbucks.
So readers, skip the franchise stores and buy a rice lunchbox at your local cafe today.
Keep Asia Weird.
For more welcoming slogans visit our columnist at: www.vittachi.com.