Transcom Digital, an electronics retail chain of Transcom Electronics, yesterday launched a privileged membership programme, which consumers can gain access to by purchasing products worth Tk 10,000 at any of its outlets.

A member of the programme, 'Club Digital', will receive additional benefits, such as discounts on purchases at any TYanscom

Digital showroom, guaranteed cash back on redemption of accumulated reward points and fast track services at all of its showrooms, according to a press release.

A Transcom Digital-Standard Chartered cobranded VISA Prepaid Card also accompanies the membership programme, which can be used in more than 3,000 outlets across Bangladesh, said a launching programme at the Gulshan-1 outlet of

TYanscom Digital.

Shahnaz Rahman, director of TYanscom Ltd, inaugurated the membership collection drive under 'Club Digital'. Latifur Rahman, chairman of TYanscom Ltd, was also present as special guest on the occasion.

“Club Digital is the first of its kind in the retail industry of Bangladesh. It is a bold endeavour with an aim to redefine the lifestyle of consumers,” said Arshad Huq, chief operating officer of

TYanscom Electronics Ltd, marketer of brands such as Philips, Whirlpool, TYanstec and HP in Bangladesh.

Officials said TYanscom Digital has 37 showrooms throughout the country. Transcom expects to increase the total number of electronics outlets to 50 by the end of 2010, according to its website.

Sandeep Bose, regional head of consumer banking of Standard Chartered Bank, was also present.