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Fox says “Avatar” is costliest film it’s ever made
Hundreds of millions of dollars is a lot to spend on a film featuring a bunch of blue aliens -- but that's exactly what Fox Features has done with new 3D sci-fi "Avatar," which the movie studio says is the most expensive production it has ever made.
In an interview with CNN just before the movie's worldwide release later this month, James Gianopulos, co-chairman and CEO of Fox Filmed Entertainment, wouldn't divulge the figure spent on the sci-fi blockbuster.
Guessing the multimillion dollar sum of the latest film from director James Cameron has been a popular game for industry watchers for some months: a recent article in the Wall Street Journal speculated the film's final tally could exceed $300 million.
"It is the most expensive film we've made, but now, having the luxury of hindsight, it is money well spent, so I'm not concerned about it," Gianopulos told CNN at the Thessaloniki film festival in Greece.
Nevertheless, if some of the projected numbers are right, "Avatar's" budget would exceed the current most expensive film ever made. Currently, that crown is held by "Pirates of the Caribbean: At World's End," with a budget of an estimated $300 million, according to boxofficemojo.com.
But then Fox has been here before with Cameron. "Titanic" (1997), his previous feature, cost a recordbreaking estimated $200 million at the time.
It was an investment that paid off -- "Titanic" bagged more than $1.8 billion worldwide as well as a clutch of movie awards including a best director Oscar for Cameron himself.
Small wonder that Fox is investing hugely in the promotion and marketing of "Avatar," a technically-advanced epic sold as a game-changer for the movie industry, potentially ushering in a new era of mass 3D-movie watching.
In August, director Cameron stoked the publicity, unveiling a 15-minute
taster of the movie to sold-out audiences in selected cinemas around the world, an event dubbed "Avatar Day."
Gianopulos says Cameron has had the film in his mind for more than a decade.
"He first conceived the idea and the basic story and then had said many times over the years he was waiting
for technology to catch up to allow him to do it the way he wanted to," Gianopulos told CNN.
Set on the planet of Pandora, the story unfolds as a war rages between invading humans and the planet's native species, the Na'vi; Sam Worthington stars as a disabled former Marine who becomes an "avatar"--- a 10-foot-tall, blue-skinned creature genetically engineered to resemble the planet’s humanoid life forms. Other cast members include Sigourney Weaver, who Cameron cast as Ripley more than two decades ago
in "Aliens."
Part of the multimillion dollar budget was the creation, by Cameron, of a new film camera that combines computergenerated imagery with live action.
"He integrated it with a monitor system, which allowed him to see the virtual world he was shooting as part
of the performance capture that he was doing," Gianopulos explains, adding that even he does not understand the complex cinematic process.
Cameron's other big innovation has been to substantially reduce the size of the special cameras used to capture images in 3D, once the size of a large domestic fridge.
These technical improvements allowed Cameron more fluidity in the production process allowing him to "construct the movie in the manner he thought creatively was best,” according to Gianopulos.
Gianopulos predicts that over the years, audiences will simply come to expect 3D movies and that It will become the dominant form offilm.
"As Jim says, we experience the world in 3D, why should we experience film any different?"
Source: CNN