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Cannes opens with an Up moment of animated fun
The Cannes film festival lightened up and animated storytelling achieved heavyweight status as the Pixar comedy "Up" kicked off the world's most exclusive movie gathering.
Wednesday’s opening was full of levity, both literal and figurative. Before the nighttime premiere, Pixar chief John Lasseter, "Up" director Pete Docter and producer Jonas Rivera made a public appearance outside the historic Carlton Hotel. A pier was festooned with a miniature wooden house attached to a colossal cluster of multicoloured floating balloons.
As a crush of photographers snapped away, the animators loomed over the small house and mimicked climbing around on it in a publicity stunt aimed at attracting worldwide attention for the movie, opening May 29, about an old man who sets off for adventure by airlifting his home with balloons.
But there was a serious side to their film premiering at such a prestigious venue.
Docter, who also directed "Monsters, Inc.," said the choice of Up as the kickoff film was a leap forward for animated storytelling. He said that Pixar has struggled to prove the form was more than children s theatre. 'When we think of Cannes. I always think Alfred Hitchcock and all of these terrific directors."
"Yes, 'The Birds,' Pulp Fiction’..." chimed in producer Rivera.
"What are we doing here?" Docter joked.
He added more seriously that it has taken years for the medium to become accepted as more than just a marketing device for toys and merchandise -though he realises not everyone who produces animation takes it seriously.
"That's up to those of us in the animation business. It’s up to us to raise the intelligence level of the work we're doing, so people will look at it differently. It's easy to look at animation and say, 'Oh, it's for kids,' because a lot of it is kind of lacklustre."
“Up," apparently, isn't one of those. The audience of international filmmakers, critics and studio execs notoriously one of the most hardened crowds for any new movie took in the 3-D film, each one wearing special glasses to create the effect. The slapstick that kids will be sure to love was offset by several tearjerker moments. Sniffles and coughs could be heard throughout the hushed Grand Theatre Lumiere.
As the credits came to an end, the crowd was on its feet applauding.
In its 62nd year, a festival that occasionally suffers from an overdose of grimness found happy note to starton.
Source: Internet