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        <hl1 id="Headline" class="1" style="Headline" MainHead="true">
          <lang class="3" style="Headline" font="Patrika18" fontStyle="Bold" size="15">Swedish firm to expand outsourcing in Bangladesh
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          <lang class="3" style="Byline" font="Patrika18" fontStyle="Bold" size="15">REFAYET ULLAH MIRDHA and Dieter Bachmann
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      <p style=".Bodylaser">
        <lang class="3" style=".Bodylaser" font="Patrika15 Ultra" fontStyle="Bold" size="130">A multinational Swedish firm engaged in outsourcing home textiles and home furnishing items is planning to expand its operations in Bangladesh.
</lang>
      </p>
      <p class=".Bodylaser">
        <lang class="3" style=".Bodylaser" font="Patrika15 Ultra" fontStyle="Bold" size="130">As part of its plan, IKEA has targeted to buy handmade and machine-made cotton rugs, machine tufted rugs, PP (Polypropylene) plastic items and natural fibre products, said an official of the company in Dhaka.</lang>
      </p>
      <p class=".Bodylaser">
        <lang class="3" style=".Bodylaser" font="Patrika15 Ultra" fontStyle="Bold" size="130">The company is currently sourcing mainly textiles furnishings and ceramic articles from Bangladesh, said Edward Mokronosov, business development manager of IKEA Trading (Hong Kong) Ltd, Bangladesh liaison office.</lang>
      </p>
      <p class=".Bodylaser">
        <lang class="3" style=".Bodylaser" font="Patrika15 Ultra" fontStyle="Bold" size="130">Mokronosov said the country is traditionally strong in textile sector.</lang>
      </p>
      <p class=".Bodylaser">
        <lang class="3" style=".Bodylaser" font="Patrika15 Ultra" fontStyle="Bold" size="130">"Bangladesh is a very important market for IKEA and the plan is to treble our purchase volume in the next fewyears," he said.</lang>
      </p>
      <p class=".Bodylaser">
        <lang class="3" style=".Bodylaser" font="Patrika15 Ultra" fontStyle="Bold" size="130">The company will engage more suppliers and introduce new materials besides textiles, he added.</lang>
      </p>
      <p class=".Bodylaser">
        <lang class="3" style=".Bodylaser" font="Patrika15 Ultra" fontStyle="Bold" size="130">Mokronosov said IKEA believes that good working and social conditions, coupled with measures taken for the protection of the outside environment at the IKEA's suppliers, are the prerequisites for doing good business.</lang>
      </p>
      <p class=".Bodylaser">
        <lang class="3" style=".Bodylaser" font="Patrika15 Ultra" fontStyle="Bold" size="130">"Our code of conduct covers working and social conditions, and the environment,” he said, adding that a team of internal auditors and experts works closely with the suppliers.</lang>
      </p>
      <p class=".Bodylaser">
        <lang class="3" style=".Bodylaser" font="Patrika15 Ultra" fontStyle="Bold" size="130">About designs he said products are mostly developed by IKEA product developers and designers based in Sweden.</lang>
      </p>
      <p class=".Bodylaser">
        <lang class="3" style=".Bodylaser" font="Patrika15 Ultra" fontStyle="Bold" size="130">While formally opening its office in Dhaka in November, IKEA announced that it aims to buy home textiles worth 300 million euros from Bangladesh within next few years.</lang>
      </p>
      <p class=".Bodylaser">
        <lang class="3" style=".Bodylaser" font="Patrika15 Ultra" fontStyle="Bold" size="130">At present, IKEA purchases home textiles worth 100 million euros a year from the country.</lang>
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      <p class=".Bodylaser">
        <lang class="3" style=".Bodylaser" font="Patrika15 Ultra" fontStyle="Bold" size="130">IKEA started purchasing home textiles from Bangladesh in 1997 and in</lang>
      </p>
      <p class=".Bodylaser">
        <lang class="3" style=".Bodylaser" font="Patrika15 Ultra" fontStyle="Bold" size="130">IKEA, a Swedish firm that imports home textiles and home furnishing items from Bangladesh, plans to expand its operations here.</lang>
      </p>
      <p class=".Bodylaser">
        <lang class="3" style=".Bodylaser" font="Patrika15 Ultra" fontStyle="Bold" size="130">2000 the company started activities with a small workstation in Dhaka.</lang>
      </p>
      <p class=".Bodylaser">
        <lang class="3" style=".Bodylaser" font="Patrika15 Ultra" fontStyle="Bold" size="130">Besides textiles, IKEA also sources carpets and ceramics. Sixteen co-workers are employed in the Bangladesh office, the company official said.</lang>
      </p>
      <p class=".Bodylaser">
        <lang class="3" style=".Bodylaser" font="Patrika15 Ultra" fontStyle="Bold" size="130">There are a total of 253 stores of IKEA in 24 countries and last year 565 million people visited the IKEA stores worldwide, while the turnover of the company in 2007 was 21.2 billion euros, the official said.</lang>
      </p>
      <p class=".Bodylaser">
        <lang class="3" style=".Bodylaser" font="Patrika15 Ultra" fontStyle="Bold" size="130">The top three markets in terms of sales of the IKEA products are Germany (15 percent), the USA (10 percent) and France (10 percent).</lang>
      </p>
      <p class=".Bodylaser">
        <lang class="3" style=".Bodylaser" font="Patrika15 Ultra" fontStyle="Bold" size="130">reefat@thedailystar.net</lang>
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