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We need to thrive globally
In this world of globalisation, the survivability of a nation is only possible if the commerce of that nation thrives well in other countries. A nation cannot expect to grow economically if it only thinks of its local market alone. A nation like Bangladesh, for instance, must never think that the economy of the nation will grow if only it has a strong domestic economic system. Our economy is thriving but in order to thrive beyond one's own imagination we must move on and thrive strongly in other nations.
Except for a few industries like ready-made garments, pharmaceuticals, food and others, most of our local companies think about the local market alone. In today's world, it is like committing suicide.
A company or an organisation will only flourish if it launches its strategies into other markets. For example, we have various real estate companies but all these market their products locally for the local people They can easily expand their business by enter-• ingother countries and pursue the same kind of business.
Africa is developing and so arc the other nations of South America. They can go to these places and invest in the real estate sector by constructing apartments and hotels. The same principle applies to other industries like toiletries and food companies.
We must not think of making profit by doing business locally. Profit should also be made from doing business in foreign countries as well. We do not have to go far, if we just look at our neigh- boring country India then we can get a clear glimpse of their business strategies.
Companies like Tata or Aditya Birla Group are not just sitting in their own backyard and making profits. They ask for more by stepping into foreign soils in order to dominate foreign markets as well. How many companies in Bangladesh are like Tata or Aditya Birla?
Even if we talk about the media and entertainment industry, we are far behind India. Subhash Chandra, the chairman of Zee Telefilms and Essel Group, knows how to attract foreign viewers. Most of the Hindi television serials are sub-titled in English so that foreign viewers can understand the story in the drama. Why can't our television channels do the same thing in order to attract foreign viewers?This would surely solidify our culture abroad.
It is time that our Ministry of Commerce steps forward in implementing laudatory efforts in helping the local industries go abroad for business expansion.
Minhaj Ahmed
Dhaka
Salesmanship and customers' needs
The prime objective of successful sales personnel is to enter the hearts of customers. Salespeople must want to know what the customer is actually looking for. From experience, I have seen many times that people in sales always believe in 'push sale'.
It means they just try to fulfill the business targets that have been assigned by supervisors or sales managers. Rather, they should truly want to know what customer wants or desires.
It is an era of modernisation. Automation has made our life much easier than ever before. Machines are programmed to do just about anything like man (emotional feelings aside). There is just one thing that machines cannot do, that is, figure out exactly what customers demand.
Customisation is at the heart of modern business transactions. Most organisations are trying heart and soul to offer the best services to their customers.
In times of fierce competition, 'survival of the fittest' is ever more true now. If an organisation cannot compete, then it does not have the right to stay in the market as it wastes the valuable time of customers and deprives other competent businesses to operate.
A satisfied customer is a person who will bring in another ten new customers for any organisation. On the other hand, dissatisfied customers will destroy at least the next thirteen business prospects!
Many of us make a common mistake. We think that sales only come from the efforts of the sales personnel. But actually, all the people in an organisation, from the CEO to the security guard, are sales representatives. An integrated contribution from all those people generates sales. And misbehavior of any one of them sharply declines sales.
Organisations need to not only find their position on the shelves of stores, but also in the hearts of customers. The "your view point” is most important here. Discerning the subtle hints of customers and converting their desires into actions is vital.
If an organisation can develop this attitude, then it would be the king in the customer's mind. Prosperity will be the next logical step...
SajibSaha
Dhaka
Creating a paper-less office
In the book "Business @ the speed of thought", the writer, Bill Gates states, "Digital technology can transform your production processes and your business processes. It can also free workers from slow and inflexible paper processes. Replacing paper processes with digital processes liberates knowledge workers to do productive work... It is a great vision. No more stacks of paper in which you can't find what you need."
Our government offices should take lessons from the above comments. Still today our government offices do paper work in die same old British style. As a matter of fact, this delays expensive amount of time.
In this age of information, file works and all types of paperwork should be limited and switched to digital technology where information will be displayed with just with a single click.
Our government offices follow old-fashioned ways to maintain files and this creates chaos among the ordinary people who knock at their doors for service.
The government must take steps in creating paper- less government offices.
Minhaj Ahmed
Dhaka