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TVC industry in Bangladesh

In conversation with Abu Sufian Biplab

Cultural Correspondent
TVC (TV commercial) and TV play director Abu Sufian Biplab's career is on the roll. Recently, Biplab made a TVC of a Thai tea brand, Linnet Tea, to be aired on Thai TV channels.
"Last month I've made a commercial for Linnet Tea product, in which the model is a Dutch table tennis player named Tonnie Hcijen. Heijnen, who achieved a Gold in the European Table Tennis Championships in 2007. He is the brand ambassador of LinnetTea."
"The executive director of Linnet Group, Emaar Kazi invited me to direct the TVC while I was travelling in Thailand in search of a shooting location for a TV play to be aired on a local channel,” he added.
On his experience of making commercials abroad. Biplab said, "My master's degree in filmmaking has helped me interact with the foreign professionals. Moreover, I've had experience of making TVCs where renowned
cricket players were the models."
So far Abu Sufian Biplab has made 20 TVCs. Some popular ones are for Grameen Phone, Hyperian Housing and others. Many of the TVCs are big budget projects. He said, "In my TVC for the Bangladesh Election Commission I have featured celebrities such as Manna, Moushumi and Ashraful campaigning for National Identity Cards."
Moreover, Abu Sufian Biplab has made a good number of plays for small screen.
On the current scenario of the TVC and TV play industry in the country, Biplab said, "Though the TVC market is very competitive for the newcomers, it has more potential than the TV play making industry. TVC making is a growing industry in terms of profit. On the other hand, because of poor business prospects, many renowned TV play makers are losing interest in the medium."
Biplab is a firm believer that the future would be brighter for the TVC making industry if the digital studio installed at Bangladesh
Film Development Corporation becomes functionaL
"At present we have to go abroad to convert the celluloid to digital format But, if we get the facility here in Bangladesh, we will be able to make better TVCs. Even the movie industry will get a boost when the digital studio becomes fully functional," he observed.
Talking about how he took on the mantle of a TVC and TV play director, Biplab said, "I work for the troupe Theatre Art Unit. I used to assist chief of the troupe S.M. Solaiman in making documentaries and corporate commercials; I also worked as chief assistant director for several other production houses. Subsequently I emerged as a director."
"To enrich my technical know how, I also enrolled in a master's course on film and media at a private university," he added.
Biplab has also made a documentary film titled Khepa on late theatre personality S.M. Solaiman. He aspires to emerge as a full-fledged filmmaker in future.